Digital · Video · Social
Blue Neighbors
Flipping Georgia blue in 2020
The value arc
From problem to value in four moves
Problem
Georgia was notoriously red, and 2020 hinged on turning enthusiasm into ballots.
Diagnose
Red-state margins
Reframe
Values-first script
Deliver
Short-form video + paid social
Compound
Georgia flips blue
Value delivered
Georgia flipped blue.
- 0
Georgia flipped blue
Presidential + Senate runoffs
- 0 video
Short-form explainer
Facebook + Instagram targeting
Blue Neighbors is a partnership between Democrats in solidly blue states, like California and New York, and with Georgia; united in our efforts to flip the Georgia State Legislature. Blue Neighbors is a Georgia based and focused organization committed to leveraging the money and enthusiasm of Democrats across this country to flip Georgia blue.
Approach
Discover the mission
Blue-state Democrats organizing money and voice for Georgia
Story treatment
Compact, values-first script, enough to convert on scroll
Production
Short-form video edited for Facebook and Instagram
Distribution
Targeted at Georgia voters through paid social
By the numbers
- 0
Georgia flipped blue
Presidential + Senate runoffs
- 0 video
Short-form explainer
Facebook + Instagram targeting
And beyond the numbers
The short-form video was a quick descriptive intro into what Blue Neighbors is and how they can target voters via Facebook and Instagram. It’s short enough to capture attention yet, strong enough to have worked to convert leads to the site to help turn Georgia blue!
In pictures
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