Digital · Brand · SEO · Events
Firm Real Estate
Repositioning a new developer in Eastern Market
The value arc
From problem to value in four moves
Problem
A brand-new developer, unknown in the market, entered Eastern Market with reputation gaps to close.
Diagnose
Unknown brand, reputation gap
Reframe
Eastern Market anchor identity
Deliver
Brand, SEO, and event program
Compound
Breakthrough developer
Value delivered
Repositioned as a breakthrough Eastern Market developer.
- 0%
Brand reposition
From unknown to breakthrough
- 0 neighborhood
Eastern Market anchor
- 0 voice
Continuous social presence
Firm Real Estate is a dedicated development partner to and in Eastern Market, Detroit’s historical farmers market neighborhood.
Approach
Diagnose reputation
Brand new to market, reputation gaps to address
Build the brand system
Identity, digital, SEO, SEM, and event program
Run weekly + monthly
Content, marketing, OOH, and event activation
Attract international architects
Reposition Firm as a breakthrough Eastern Market developer
By the numbers
- 0%
Brand reposition
From unknown to breakthrough
- 0 neighborhood
Eastern Market anchor
- 0 voice
Continuous social presence
And beyond the numbers
Firm Real Estate is now a breakthrough and innovative developer helping to recharge the Eastern Market neighborhood while bringing in international architects to develop projects.
The social media following has grown exponentially, and engagement is lively and continuous.
In pictures
Watch
Services engaged